Expert Negotiation Prep. On Demand.
Negotiation playbooks powered by Michael Zieba's BNA Matrix — 25 years of proven methodology. Leverage points, counter-tactics, and the exact scripts to use. For every deal — personal to enterprise.
Trusted by professionals from
- 25+
- Years Experience
- 40+
- Countries
- 10K+
- Professionals Trained
- 2x
- Award Winner
Deal Navigator Builds Your Leverage in Minutes
Deal Navigator delivers a complete playbook for every scenario, from a renter weighing a $450 rent increase, to a SaaS founder renegotiating a vendor contract, to a procurement lead shaping a multinational supplier bid. In one pass you get leverage points tied to your numbers, counter-tactics to anticipate, scripts for objections, and backup offers or walk-away terms tailored to your line in the sand. Personal, small business, and enterprise teams all see their context reflected, so every email, call, and board review is backed by the same disciplined preparation.
Deal Navigator runs on Michael Zieba's BNA Matrix — a 25-year framework refined across 40+ countries and Fortune 500 negotiations for Vodafone, Pfizer, J.P. Morgan, and DHL. What used to require a $50K consulting engagement is available for $49 a month, delivered in 15 minutes instead of weeks of research, decks, and executive reviews. That methodology sits under the hood of every plan, so every user benefits from the same veteran playbook without waiting for a consultant to parachute in.
Share the Deal
Drop in emails, transcripts, and docs so the coach sees your full negotiation picture.
Answer Mike Quickly
Mike narrows the issue with guided prompts and ready-made replies — just tap the ones that fit.
Get the Playbook
Deal Navigator returns leverage points, counter-moves, and word-for-word scripts tailored for your table.
See It in Action
Built on 25 Years of Deal Intelligence
Michael Zieba's BNA Matrix maps every negotiation factor so your playbook arrives with the same rigor Fortune 500 teams expect.
Leverage Scoring Across Parties
The BNA Matrix sizes each side's leverage by weighing commitments, switching costs, and urgency. Your playbook highlights where you can press, where you must hedge, and how to translate that leverage into specific asks for personal, SMB, or enterprise deals.
Counterparty Pressure Diagnostics
The BNA Matrix catalogs the moves your counterpart prefers — splits, deadlines, silence — and the stress points they're likely to trigger. Your playbook pairs those maneuvers with counter-tactics, escalation language, and precise scripts that hold up even when the tone shifts mid-thread.
Decision Clock and Walk-Away Map
The BNA Matrix plots the timing windows, BATNA quality, and fallback packages on both sides. Your playbook lays out when to push, when to pause, and the exact alternative offers or walk-away terms to table so you never concede without a stronger option ready.
